One Question, Ten Industries, Seventy Responses

Posted: 05/11/10 at 10:22 AM

by Liesa Brown, SOCMA Director of Marketing and Public Relations

LinkedIn is a convenient resource for SOCMA members to keep up with specialty chemical trends and to get feedback from potential customers. To prove this, on March 17, I started submitting requests to join LinkedIn Groups based on the top 10 markets SOCMA member companies serve. As of today, I am a member of 25 LinkedIn Groups catering to professionals (totally nearly 100,000) within the following industries…
 

1. Agriculture
2. Construction
3. Consumer Electronics
4. Dyes and Pigments
5. Fashion, Beauty, Cosmetics
6. Household and Personal Products
7. Flavors & Fragrances
8. Paints, Coatings, Adhesives
9. Pharmaceuticals & Biotechnology
10. Textiles
    

To introduce SOCMA to these industry groups, I submitted this question on behalf of SOCMA member companies:
 

“If you could offer ONE piece of sound advice for batch, custom and specialty chemical manufacturers, what would it be?”
 

I immediately started to get replies. To date, I have received over 70 responses to my question!

Not only was I able to introduce SOCMA to more than 20 networks of would-be customers of the organization’s members, but with the interest and popularity of my question, I have also opened the door to developing new relationships with possible influencers within these industries. It may not have been easy researching and joining 25 select LinkedIn groups, coming up with an intriguing enough question to warrant response between most of them, or keeping the conversation going. However, it was well worth the effort, and I look forward to having more discussions within these professional networks.

Tell us what you think of their responses.

Click here to read them.

Post a Comment