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To Engage, or Not to Engage: Evaluating a Social Media Crisis

Posted: 05/20/15 at 4:23 PM

By Christopher Lukach, APR, President, Anne Klein Communications Group (AKCG), and Elizabeth Archer, Senior Counselor, AKCG

Reluctant and overcautious managers continue to avoid social media. Because we operate in hyper-regulated industries, we fear risk and exposure. Or we play the “what we don’t know won’t hurt us” version of roulette (“If I don’t know about it, I won’t have to deal with it.”).

Yet, for those of us in the crisis-communications game, there is no more urgent or appropriate playing field than social media channels. In a crisis, social media can be our best friend – a direct means of communication with our key audiences. In other situations, social media can act as the kindling, hosting rumors, misinformation and speculation that can erode the goodwill we work hard to cultivate and maintain.

Crises that originate on social media are multi-layered and complex.  Unlike incidents that play out in “traditional” media, each social media incident must be evaluated for its own unique risk to the site’s operations. How w...

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Government Regulations are Impeding Growth of Specialty Chemicals

Posted: 05/11/15 at 11:17 AM

By Bill Allmond, Vice President, Government and Public Relations

Bill Allmond, Vice President, Government and Public RelationsFederal regulations are a significant barrier to economic growth for specialty chemical manufacturers, say respondents in an industrywide business outlook survey of small, medium, and large specialty chemical manufacturers. Earlier this year, the Society of Chemical Manufacturers (SOCMA) and United Business Media (UBM) announced via webcast the results of the survey, which was conducted between November 2014 and January 2015.

According to the survey, a majority says federal and state regulations were a significant barrier to growth last year and will continue to be a barrier in 2015.  Company respondents also expect to spend more money on regulatory compliance in 2015 than last year, and a quarter of respondents say they would need an improved regulatory environment before deciding to expand their manufacturing business.

Thi...

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Defining Operational Excellence: SOCMA’s Perspective

Posted: 05/04/15 at 11:20 AM

By Lawrence D. Sloan, SOCMA President and CEO

Last fall the SOCMA Board of Governors met at its annual retreat for some rather “light” discussion on our value proposition and what it means to members. Out of the conversation came a recurring theme of “operational excellence.” There was a good deal of energy around this concept, and the consensus of the group was to incorporate it in our value proposition language.

But what does operational excellence really mean?

According to a recent article that appeared in Fast Company magazine, operational excellence “enables an enterprise and its leadership to continuously improve all areas of performance, including decision-making, ongoing investment, profitability, customer and partner services and human resources capabilities. Operationally excellent enterprises possess the processes and structures—or the "intangible assets"—that give them th...

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